Lacoste has joined the Mutua Madrid Open family this season after signing an agreement for the next three years, during which it will bring its vision to tennis and sports fashion at one of the biggest ATP Masters 1000 and WTA 1000 events.

As the official shoe and clothing sponsor, Lacoste will be bringing its iconic vision of sports fashion and excellence to this unique tournament, which combines creative flair with a passion for sport.

Sharing these values, Lacoste will produce elegant uniform collections for the line judges, ball boys and girls, model ball boys and girls, tournament personnel, volunteers, and court maintenance.

Also, at the boutiques in the Caja Mágica, the firm is offering tennis and lifestyle fans a selection of its Fashion Sport creations for an even more immersive experience, both on and off the court.

Catherine Spindler, the deputy executive director of Lacoste Spain said “I am pleased to announce this new alliance, which strengthens the bond between Lacoste and tennis. Sport has a unique aura that allows it to transcend sporting performance and become a lifestyle. The Mutua Madrid Open perfectly embodies this evolution and stands out particularly because of the way it combines daring, creativity and performance. This flagship tournament is completely in line with Lacoste’s vision of tennis and sports fashion”.

Gerard Tsobanian, president and general director of the Mutua Madrid Open added that “we’re delighted to start out on this new journey with Lacoste. Our DNA has always been based on three pillars: youth, technology and innovation. Lacoste, an absolute world leader in fashion in general, and in sport in particular, shares the Mutua Madrid Open’s quest for these three goals and we’re sure that our alliance will take Lacoste and the Mutua Madrid Open to the next level”.

The news means that the 21st edition of the Mutua Madrid Open will be looking smarter than ever.