Mercedes-Benz continues to demonstrate its commitment to the biggest tennis event in our country. The tournament is staging its 22nd edition in 2024 having become a 2-week event in 2021. Madrid hosts simultaneous ATP Masters 1000 and WTA 1000 competitions. It is the only two-week event of this kind in Europe.
A 100% electric fleet of Official Vehicles
For the first time Mercedes-Benz is providing a fleet of 100% electric Official Vehicles, thus eliminating its impact on the air of Madrid during the tournament. The fleet will include most of the brand’s electric range, such as the luxury EQS and EQE sedans and its more polyvalent EQS and EQE SUVs.
Mercedes-Benz Vision One-Eleven, a 100% electric futuristic concept car
Visitors to the Caja Mágica will be able to discover the brand’s futuristic concept car, the Mercedes-Benz One-Eleven. It is a 100% electric reinterpretation of the classic C 111 from the 70s, which is a symbol of iconic luxury since, according to the company’s head of design, Gorden Wagener, “icons mark the difference between mainstream and luxury”.
As well as the Vision One-Eleven, two new models will be on display; the new EQA is the brand’s compact SUV with improved efficiency and fittings. For the first time on our market, we will also be able to see the EQV minivan manufactured in Vitoria.
Items from the Mercedes-Benz Collection on display for the first time in the Caja Mágica
In the commercial zone, on stand No. 12, spectators will be able to see and acquire articles from the Mercedes-Benz collection. Textiles, miniatures, keyrings, caps, and many more items that contain the brand’s design and DNA will be on offer for all visitors