The Mutua Madrid Open announced on Wednesday a new alliance with Bodegas Benjamin de Rothschild & Vega Sicilia Macán and Oremus, world leaders in oenological excellence. The alliance represents a significant step in the institutions’ strategy to bring together excellency, tradition and innovation on a global stage; the Caja Magica.

Through the collaboration, TEMPOS Vega Sicilia bolsters its commitment to elite sport and to an event that shares fundamental values with the wineries: a constant quest for quality, the authenticity of its processes and an international vision underpinned by its prestige.

Since 1982, the Alvarez Mezquiriz family has been building a unique legacy with the creation of the TEMPOS Vega Sicilia universe, which brings together six iconic wineries: Vega Sicilia and Alión (DO Ribera del Duero), Pintia (DO Toro), Oremus (Tokaj, Hungary), Macán (DOCa Rioja, in alliance with the Benjamin de Rothschild family) and Deiva, the upcoming project in the DO Rías Baixas.

Macán, fruit of the joint vision of two legendary names, Benjamin de Rothschild and Vega Sicilia, represents a contemporary interpretation of Rioja; a perfect fusion of tradition and modernity, with the ambition of making each vintage superior to its predecessor.

In Hungary, Oremus winery has reinterpreted the history of Tokaj with Mandolas, a dry white made from 100% Furmint which challenges the status quo by combining the legacy of the legendary Aszu with a more cutting-edge oenological precision.

TEMPOS Vega Sicilia stated that “today that quest for perfection brings us to a new stage; the Mutua Madrid Open, the most prestigious tennis tournament in Spain. This alliance is born of shared ideals: excellence, hard work, perseverance, and prestige. Elite sport and the most select wine are coming together to offer a unique experience. During the tournament, spectators will be able to discover the joys of our portfolio: Macán, the modern expression of Rioja; and Mandolás, the freshness and elegance of Tokaj, made with 100% Furmint”.

“A tournament such as the Mutua Madrid Open combines sporting excellence with one of the standout social events of the year,” said Gerard Tsobanian, CEO of the Mutua Madrid Open. “Therefore, we are sure this is the perfect stage to show off TEMPOS Vega Sicilia wines, including in our VIP Club, where every detail is designed to offer our guests a unique experience. Its international prestige, its commitment to quality and its ability to elevate any moment are a natural fit for the essence of our tournament”.

With a presence in over 140 countries, TEMPOS Vega Sicilia shares its impressive international reach with the Mutua Madrid Open as well as its non-compromising commitment to quality. This alliance celebrates the coming together of two worlds that are inspirational and exciting and elevate any moment, consolidating a collaboration that will become the benchmark for the sporting and oenological landscape.