The Mutua Madrid Open has launched its new ‘Ven a la fiesta del tenis’ (‘Join the tennis fiesta’) marketing campaign in celebration of the tournament’s 20th anniversary, which will take place from 26 April to 8 May 2022 in the Caja Mágica. Apart from its sporting aspects, this year’s campaign can be summed up in two words: joy and gratitude.
The Mutua Madrid Open plans to showcase the role of the players as without them this celebration would not be possible. The best players in the world have been visiting Madrid for 20 years. ‘Join the tennis fiesta’ is a campaign of gratitude for the players, not just as professional athletes, but also as people. And of course, for the city of Madrid, which hosts the players every year and provides the stage for all that positive energy.
In addition to gratitude, the Mutua Madrid Open wanted to bring the campaign graphics to life with images of the players… because they have all experienced great moments in Madrid. They have won matches, competed and enjoyed themselves along the way. This is why the Mutua Madrid Open would like to enjoy this truly celebratory campaign with a feeling of vitality, joy, warmth and festivities.
The campaign has been launched on digital platforms and on Madrid’s street furniture. Since last week, the Spanish capital has been emblazoned with a new image of the Mutua Madrid Open thanks to the posters distributed around the city on banners, signs and awnings.