On Monday, the Mutua Madrid Open launched its new marketing campaign, ‘In the spotlight’. The initiative marks the start of the countdown to next year’s tournament, which takes place in the Caja Mágica from 22 April to 5 May. The event will once again bring together the biggest stars of the ATP and WTA Tours in Madrid, where Carlos Alcaraz and Aryna Sabalenka will be bidding to reclaim the titles they won in 2023.

After two years that were unique for different reasons; the 20th anniversary (2022) and an increase in the number of days and players at the event (2023), the Mutua Madrid Open is now embarking on a new edition of great sporting significance. In 2024, sport will once again be the undisputable centre of attention and the marketing campaign seeks to emphasise the power and energy of today’s tennis. While maintaining the tournament’s familiar attractive style and hallmarks, the campaign is symbolically and graphically designed to put tennis back in the spotlight.

The Caja Mágica is going to be the epicentre of tennis once more, the focus of everyone’s attention. Tennis is the absolute centrepiece and therefore the magnetic attraction of the sport has been utilised to create a hypnotic campaign that draws one’s eye to the ball.

The tournament’s new marketing campaign, the work of corporate branding and imagination consultant The NULL, has been launched digitally and will soon be seen on the street furniture of Madrid on banners, hoardings and awnings.

Tickets for the Mutua Madrid Open can be purchased now at www.mutuamadridopen.com