Rodilla, the artisan restaurant company, has signed an agreement with the Mutua Madrid Open to become the official restaurant chain of the tennis tournament for the next 5 years.
Mutua Madrid Open, the biggest sports event held in the Spanish capital, which starts on 24 April, has reached an agreement with Rodilla to make it the official restaurant chain of the tournament for the next 5 years.
The news means that the venue will now have various spaces where the restaurant chain will be offering spectators and participants a wide range of products, both hot and cold, as well as various sweet options to enjoy during the matches.
“We’re delighted to be working for the next five years with the Mutua Madrid Open, one of the biggest sports events in Madrid. Rodilla is very much a Madrid brand and we’re very proud to be able to support initiatives that generate or create value for the city we were founded and have grown in”, said María Carceller, CEO of Grupo Rodilla.
Promotions and giveaways
As part of the agreement, starting on 11 April, Rodilla will be offering its customers various promotions and giveaways. By purchasing any sandwich pack, Rodilla will include in its ‘magic boxes’ promotional stickers that may contain the winning code for two of the free stadium tickets that will be given away every day, or one of the 40 daily ground tickets that will also include a free Rodilla meal. In addition, anyone purchasing packs of 14, 20 or 30 sandwiches will receive a free official backpack.