Having past the halfway point of the tournament, the Mutua Madrid Open has recorded its best attendance figures ever for the first 6 days. From Friday the 5th to Wednesday the 11th, the Caja Mágica received 157,349 people, 11,108 more than this point last year.
The huge turnout of fans at the Caja Mágica has been one of the big success stories during the first days of the sixteenth Mutua Madrid Open. As well as attending the matches that take place in the 3 stadiums and on the four competition courts in the Tennis Garden, fans also have the chance to enjoy training sessions with the best players on the planet on the 10 training courts. The brand new commercial street, Estrella Damm concerts, activities from various sponsors and the numerous food stalls have also proved to be big attractions during the first days of the tournament.
One of the main technological innovations at the Mutua Madrid Open is the FanCam, an audio-visual initiative that is providing fans at the Mutua Madrid Open with a completely new experience. Located in the upper reaches of the Manolo Santana Stadium, the FanCam has a direct view of the 12,500 seats in the tournament’s main stadium, offering spectators a chance to capture their presence at one of the world’s most important sports in a completely new way by using the tournament’s app.
The Mutua Madrid Open is the first Masters 1000 and WTA Premier tournament to include this technology, placing it at the forefront of a revolution in the fan experiences. Only the Australian Open and the US Open have so far implemented the tool, which makes attending a sports event more attractive.
Despite the rain and possible inclement weather, the Caja Mágica has three stadiums with retractable roofs that allow the public to continue enjoying the best players in the world as the 2017 Mutua Madrid Open draws nearer to its conclusion.