Electrolit, the reputed premium electrolyte drink scientifically formulated for optimum hydration has become a sponsor of the Mutua Madrid Open, which will take place from 22 April to 5 May in the Caja Mágica in Madrid.
The agreement was signed on Monday at the tournament offices in the Caja Mágica, in the presence of Gerard Tsobanian, CEO of the Mutua Madrid Open, Feliciano López, tournament director, and César Pascual Acosta, country manager of Electrolit for Spain.
“We’re very happy to join forces with the Mutua Madrid Open on this new venture”, said César Pascual Acosta, country manager of Electrolit for Spain. “With over 60 years of experience perfecting its formula, Electrolit has become the fourth largest sports drinks company in the world. We’re confident that this agreement with the Mutua Madrid Open will be a great success”.
“We welcome Electrolit’s inclusion in our family with open arms”, said Gerard Tsobanian, president and CEO of the Mutua Madrid Open. “Today we witnessed the birth of an alliance that will be beneficial for both parties and allow us to keep growing”.
The drink contains the optimum combination of electrolytes and essential ions, including potassium, magnesium, calcium and sodium, which contribute to the regulation of hydration, reducing fatigue, facilitating muscular function, and maintaining electrolyte balance in the organism.
Electrolit, manufactured by PISA FARMACÉUTICA, one of the biggest pharmaceutical laboratories in Latin America, with over 80 years of experience, has had a positive impact on 13 countries on the American continent and now promises to revolutionise hydration in Spain.
The Mutua Madrid Open is an ATP Masters 1000 and WTA 1000 tournament that brings together the best tennis players in the world. In 2023, the tournament welcomed 325,806 fans during the two-week competition.